The Indicia methodology - Distribution and manufacturing


The Indicia methodology applies just as well to manufacturers and distributors. It consists of 13 equally important and complementary steps. The methodology, as developed over the past 15 years, has been used in more than 1,000 projects on behalf of hundreds of clients in Canada and the United States.

The Indicia methodology consists of stages for collecting geographic information, defining the size of commercial zones, the overall market, the customer profile, as well as the business rules that underlie and govern the solid performance of your points of sale. In addition, the method provides market optimization and sales forecasting models, as well as a custom built application.

Indicia is the only company that offers a time-tested technology for creating exhaustive lists of competitors and traffic generators or point of interest*. This technology that goes by the name of “WebSpy” enables us to create files that encapsulate 95% of the requisite companies, and that improves upon these lists by appending product lines, brands, or the services offered by each competitor’s point of sale.