Traffic Generators
Every type of business or institution that could generate traffic and increase the performance of your points of sale must be taken into consideration:
i.e. schools, recreational parks, industrial parks, grocery stores, banks, liquor stores, drug stores, post offices, bus stops, etc.
Indicia works relentlessly to create its own traffic generator records, knowing that no supplier succeeds in delivering their product perfectly right and up to date. We use our own technology to capture data from the Internet and create and geoposition our own traffic generator records.
We then evaluate by means of statistical correlations and various distance calculations the phenomenon of positive cohabitation or the negative impact of other types of businesses upon your sales. For example, the presence of retirement homes or medical clinics are a positive factor in the case of drug stores.
At another level, a Wal-Mart in the vicinity could have a negative effect upon a household products merchant but a positive effect for a shoe store. Likewise, a family restaurant located in a sector that is too industrial or too ethnic might be affected negatively.
