Market Optimization and Gap Analysis
Market optimization seeks to define the optimal number of points of sale that a company should operate in order to adequately cover North America, the United States, Canada, a given State, or a metropolitan area.
The business rules defined in the course of the previous analyses are used as inputs into Tactician Corporation’s “Territory Optimizer” software. This software creates an optimal hierarchy of desirable territories that minimize the distances required for each consumer in a given region to travel to the nearest store.
Market optimization is very effective for densifying a network of stores, as well as for eliminating less than efficient points of sale that are poorly positioned.
