Opportunities Ranking
Market optimization provides a way to define territories that theoretically and mathematically satisfy winning conditions for setting up an efficient point of sale. This exercise does however have limitations: it cannot take into account certain local particularities (pre-negotiated agreements, lack of available commercial space or land for lease, etc.).
Indicia will thus collaborate with you at this stage in reviewing the defined territories and validating whether above and beyond a mathematical opportunity, there truly exists a genuine business opportunity. The territories that are finally retained will thus become priorities for the development team.
The retained territories may also be classified in relationship to one another so as to determine in what order they should be developed. Various qualitative (zoning restrictions) or quantitative (leasing costs) factors can be taken into account in the final classification.
