Online Decision Support System
Indicia provides its clients with numerous analyses that enable them to better grasp the elements that affect their company's sales. Now, it is more than worthwhile to complement and enhance all this new-found knowledge with a software tool that makes decision making easier by ascertaining the status of a new region or a new site, and this, in only a few minutes.
Tactician Online (www.tactician.com) is the ideal tool for such a task. Online since 1998, this market management tool was developed by the Tactician Corp. team out of Sydney, Australia. Indicia is the exclusive reseller of the Tactician technology in Canada and also provides US corporations with an extensive array of Canadian data and consultation services.
The features and benefits of this tool are numerous. It notably enables you to:
• Map your network of branches/points of sale
• Map your competitors and traffic generators
• Map your customers
• Depict hundreds of demographic, penetration and cannibalization variables
• Generate standard or customized demographic reports in a few seconds
• View your local penetration or the potential effect of opening a new point of sale
• View your market optimization results
• Put your forecasting model to work on any location in North America, in just a few minutes
• Generate lists of current and potential customers
Data Sets
Your online decision support system can be populated with various data sets to supplement your decisionmaking process.
BusinessCounts Data 
Business Data, including Daytime Population, Employees and Establishments at several levels of geography.
Consumer Expenditure Data
Nationwide Retail Spending Data for five major categories: Housing Costs, Household Items, Personal Items, Transportation, and Food, Beverages and Tobacco.
Consumer Behavior Data
Based on the latest “doublebase” Simmons Market Research Bureau (SMRB) surveys, this consumer behavior database offers insight into the consumption patterns and prefer ences of consumers. A total of 2680 variables have been loaded from the Simmons survey.
CrimeRisk Data 
This geographic database consists of a series of standardized indexes for a range of serious crimes against both persons and property.
Daytime Population Data
The AGS Daytime Population data is derived from the Acxiom InfoBase list which includes business and daytime demand data on over ten million companies nationwide and is supplemented by extensive estimates of payroll, retail sales, and occupational distributions by SIC category.
Demographic Data
Applied Geographic Systems, Inc. offers a wide variety of demographic information at Block Group, Census Tract and ZIP Code levels.
Carrier Route Demographics
BITI offers detailed demographic information, population and housing data at the Postal Carrier Route level to correspond with their PCR cartography.
Quarterly Population Growth Estimates
STI Popstats delivers the market research industry’s first and only quarterly population estimates. PopStats is unlike any other population estimating data product for three main reasons — it is accurate, comprehensive, and timely.
Lifestyle Segment Data
MOSAIC Lifestyle Segmentation data for the nation. Includes 12 major lifestyle categories and 60 lifestyle segments.
Retail Location Data
The retail location data sets from Chain Store Guide provide current locations and attribute data across a range of retail categories.
Traffic Counts from DataMetrix
TrafficMetrix™ from DataMetrix includes in excess of 1,000,000 traffic counts for over 725,000 unique traffic points nationwide. It provides 24-hour average daily traffic counts for highways and major roads throughout the US within major metropolitan areas.
Wealth & Asset Data
The Wealth and Asset data measures the net worth of households and the distribution of their assets and debts.
WeatherRisk Data
The WeatherRisk database consists of four separate types of weather-related hazards: hurricanes, tornadoes, hail, and damaging winds.
