Updating and Maintenance
Your Tactician Online system, when delivered by Indicia, provides a “photo” of your market situation at a given point in time. In view of the investment made to provide analyses and reports that are included with your on-line tool, it’s important to keep the information in your system up to date.
Maintenance can be divided into two major categories: first, maintenance of the system itself and secondly, updating both corporate information and market information that is relevant to your company.
System maintenance includes:
• Continual improvement of the on-line tool’s functions
• Annual updates of cartographic files and address matching database
• Annual updates of demographic reports
• Continual archiving of your reports
• Bandwidth
• Telephone support from Tactician Corp. technicians
Maintenance of corporate contents includes:
• Updating your market and its breakdown
• Updating your customer records
• Updating the location of your stores
• Updating records on your competitors and points of interest
• Updating, where applicable, undeveloped markets and opportunities
• Updating market penetration and cannibalization records
• Updating prospect records
