Growing demand for geomarketing services
The industry is currently shaping up to be more receptive to non-conventional ways of analysing its massive quantity of data. You can see this through a growing demand for external geomarketing services by retailers and some manufacturers. It’s not only a matter of getting closer to a client-base, it’s a matter of repeating success while avoiding mistakes.
How to master the Beast?
In the past, for those who had the intuition of collecting and gathering external and internal industry data, the task was one for a monk. What am I saying, a monastery… We should analyse this we all said, a question mark hovering above our heads. Who wants to do it and who wants to pay for it?
Geomarketing is pushing the limits of analytics by bringing together information that had never been put into perspective before. This is possible only because the tools and computer power allows it more than ever.
The whole thing is becoming more and more a no brainer for those who master the tools.