Estimates & Projections

Knowing where population growth occurs is important to many B2C companies. However, knowing why an increase in population occurs provides decision makers with a valuable edge. Indicia's Growing Community File provides accurate population estimates and tags every Canadian Neighbourhood with the most probable factor for growth, i.e. urban development, immigration or natural population growth.

An estimate was computed for most of the commonly used socio-demographic variables, both for the current year (2010) and for 2015. These inferences took in consideration the recent national and regional estimates and projections in Canada for the corresponding years.


Community Clusters

Indicia Community Clusters provide 25 intuitive groups separated into 67 sub-clusters. Intuitive clustering criteria include the Region (Quebec vs the rest of Canada), Density (Census Metropolitan Area (CMA) Core, CMA Secondary Core, Urban Areas Outside CMA, Rural Areas and Unpopulated Areas), as well as the time of construction (before 1945, between 1946 and 1970, or 1970 and after).

More than 200 socio-demographic variables were tested and used to separate the intuitive groups into sub-clusters.

 

Daytime Population

Indicia's Daytime Population takes into consideration variables such as the population aged 0 to 5 (pre-school), the unemployed segment and the non-working population. Indicia has also compiled the total number of companies in the country by postal code and number of employees. This compilation was used to estimate the total number of daytime "inworkers" for each of the Canadian neighbourhoods.  Also, using a comprehensive list of elementary and high schools as well as colleges, universities and other learning institutions, Indicia estimated the total student inflow for each neighbourhoods. A total daytime population was then established using all these various groups of population.

 

Family Expenditures

Currently being updated.

 

Points of Interest

Indicia can create a wide array of lists to suit your needs. These lists are drawn using various sources, from the Internet to the most up-to-date canadian business directories. The lists are delivered in Tactician format, with 95% of the records geocoded at the postal address level.  Additionally, Indicia can validate the geocoding down to the street level using public domain imagery.

Available categories:

 


North American Growth Index (NAGI)

Indicia tracks over 800 sources of information throughout North America on a daily basis, and extracts relevant data pertaining to population growth (housing statistics), as well as commercial and industrial developments.  This data is then used to compute a Growth Index that can be used in your model as well as to suit any of your custom needs
 

U.S. Data Sets

For companies doing business in the US, Indicia offers a full range of American data products through 15 data sets developed by US-based Tactician. Some of these include:

Online Data Bundles - for in-depth analysis of a company's various markets.

Consumer Attitudes - provides insights into the consumption patterns and preferences of consumers.

Consumer Expenditure Data - nationwide retail spending in five major categories.

Daytime Population Data - includes business and daytime demand data on over ten million companies nationwide.

Quarterly Population Growth Estimates - one-of-a-kind, accurate, comprehensive and timely.

Wealth and Asset Data - measures the net worth of households and the distribution of their assets and debts.