Business Rules Definition
Based upon an analysis of the most efficient stores, namely, those for which one wants to grasp what underlies their performance and reproduce the lessons learned on new sites, the development of business rules provides a foundation for such a market optimization exercise.
Indeed, depending upon whether a good point of sale is located in an urban environment, suburban area, satellite cities or rural areas, Indicia is able to determine a rule that can be validated vis-à-vis all the good sites. To be acceptable, such rules must unavoidably contain a sufficiently large daytime and evening population, an available market and number of competitors, the whole, in a circumscribed commercial zone.
Compliance with the business rules developed by Indicia in building a network of points of sale ensures that the sites will achieve above historical performance and that one will progressively boost the overall performance of the network by limiting the number of less efficient new sites and by maximizing the likelihood of creating sites that achieve satisfactory sales figures.
